How Resonate Gets Built

Now that you've seen our homepage and are interested in being a part of this new endeavor, what follows is the inevitable question of how we're going to build this.

Let's explore some collaboration options.


But first, a few fundamental challenges.

How to build a platform without any investors? And how do we strike a just balance between volunteers and paid staff? These are some of the inherit challenges that will need to be overcome if Resonate is to succeed.

Check out the article about platform cooperatives and the investor problem for more details.


Creative Collaboration, Open Source and Crowd-Funding

We will need just over 50,000 people to contribute to a crowd-funding campaign to reach a minimum goal of $250K. Using a typical model for cooperatives, where an annual fee locks in participation and membership, we'll ask for a $5 membership fee to fund the first year of development and service.

In addition to crowd-funding, we will create a separate non-profit entity to take in tax-deductible donations. The non-profit will manage software development – primarily the music app and the stream to own system – as an open source community. (Being open source also creates significant opportunities to engage volunteers, innovate in unexpected ways and find incredible talent across the globe.)

This becomes our model for raising funds without investors. Please note: this is a very brief overview of our strategy, to be detailed in additional documents.

Image by Jessica Duensing


An Immediate Goal - Generate Traffic

Now with this fundraising vision in mind, then the next big question is... how can we build up enough traffic, excitement and anticipation to ensure that far more than 50,000 people know about Resonate, so we have a large enough "community of interest" to ensure the campaign's success?

Our main strategy is centered around recruiting indie labels and artists so that we can push out the message through all of the artists, then generate press/blog posts tied to each of these artists in the hopes of reaching very diverse music communities. Secondary focus will be on technology and the cooperative model, which should generate it's own press as well.


A New Model of Collaboration

One thing to keep in mind is that it's quite likely we will always need a certain level of volunteer work even after we've raised some money. By comparison, services like Spotify and SoundCloud have raised tens of millions of dollars to fund their operations. While we definitely won't have executive compensation salaries or fancy offices like they do, it shows that running a service like this takes a LOT of work.

For those that end up doing volunteer work without direct pay, we want you to know there's something to look forward to. Since Resonate is a cooperative, that means we share profit distributions. You can read more details here but the main point is that 10% is reserved for Resonate staff and volunteers. Our pledge – volunteers will get paid first.

Now then. We have three categories to choose from based on the way you want to get involved.

The moment we stop optimizing the digital economy for the growth of capital, and optimize it for the circulation of value between people, everything will start to get better really fast.

- Douglas Rushkoff



A connector invites people who might like to work on the project, they post on their social networks and or just tell a friend about the project over coffee.

The idea here is that even if you're too busy to be actively involved, you like the idea enough to take at least some form of action that benefits the whole.

Who knows? Posting a link in your favorite media site on a specific day could end up leading to just the right person finding out about the project. No advice or share is too small!


A consultant is an expert that agrees to take on specific tasks. Perhaps they're a genius front-end developer that can spend a few hours every two weeks adding some wicked javascript that dramatically improves usability on specific functions. Maybe they're knowledgeable about crowd-funding campaigns and can spend a similar amount of time reviewing drafts of marketing materials. No task is insignificant for a consultant who cares about making Resonate a success!


The Future Team

If you've got the time available and are interested in the possibility of turning your efforts into a full-time job, then we'd like to have you in our Future Team.

These team members will dedicate a block of time during their week to a variety of Resonate activities, always working from their own initiative and self-interest while trying to meet the needs of the whole.

While we hope that the crowd-funding campaign is so successful that we'll raise enough money for both the campaign AND the time spent during this early phase, there are no guarantees. We're in totally uncharted waters here, so nothing can be predicted.

The future team will exchange regular emails, participate in group and individual planning sessions and use a few collaboration platforms to coordinate our efforts. We hope that all the work will be fun and challenging; we earnestly believe that no job is unimportant and that we can recruit a team where everyone is able to contribute based on their own unique experiences and perspectives for a truly rewarding experience.


Next Steps

If you have an idea of how you'd like to be involved, then fill out the form or drop us a note.

We'd also love to showcase your participation on our collaborators page which will become quite important as things evolve. Just need a short bio, photo, professional title and role for Resonate (mentor, advisor, consultant, etc) which can be sent to peter [at]

Project management and discussion will take place within Loomio, Slack and Trello; we'll invite you to those services once we hear how you'd like to participate.

Of course, if time is an issue and you prefer to stay behind the scenes, then sharing the homepage or a blog post in your social networks can also be greatly beneficial. There's a lot of work ahead and every action helps!


Thanks for sharing :-)

For Resonate to succeed, we need to spread the word far and wide, so every share counts!