Steffen Holly

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Steffen Holly became an electronic technician before he studied music in Dresden. After his professional music career in Berlin he moved to the Rhein-Main-Area. There he worked as an export manager in a record company and later as supervisor for music rights and advertisement with an own publishing and production company. Parallel to this he studied business administrations. In 2000 Steffen Holly moved back to Berlin and became Director of Audio Products and Technology Licensing at MAGIX AG, being responsible for all audio software product developments and technologies.

This included a partnership with Fraunhofer IIS, IDMT and IAIS and he guided the buyout-process of Fraunhofer AudioID. Together with this new MAGIX subsidiary M2Any he lead the development of several new recommendation ideas together with Fraunhofer IDMT and created the initial concept and name of From 2009 - 2012 Steffen Holly worked as CTO for the Berlin Startup AUPEO!, responsible for technology, product and content which included further cooperations with Fraunhofer and DFKI as well as global music rights licensing. Since January 2013 he has lead the product development and strategy of the Media Management & Delivery division at Fraunhofer IDMT.